# From SXSW V2V: How to Use Neurobiology to Make a Successful Pitch

- By John Bates  
- Pitch Coaching, Public Speaking & TED-Worthy Talks, Sales, Stories, Creativity & Human Connection  
- July 20, 2015

Thank you to everyone who [joined us](http://schedule.sxswv2v.com/speakers/speaker_544893) at [SXSW V2V 2015](http://schedule.sxswv2v.com/speakers) today! You are a 5 out of 5 star audience! Thank you to:

Shelfie – Take a #Shelfie of your bookshelf and get ebooks for FREE. Available iOS (http://www.shelfie.com/) Android (http://www.shelfie.com/). Tag photos: [Shelfie.com](http://shelfie.com/)

and I [gloohome](http://www.igloohome.co/).co – Igloohome brings convenience and cost savings to hosting guests via innovative smart home technologies. Great if you’re managing multiple properties on [AirBnB](https://www.airbnb.com/), let’s say?

Thank you for coming up and pitching! That was courageous and fun and I hope the feedback was useful!

We hope to see you all again soon! We will be here for the rest of V2V, so come say hello!

Useful resources:

Tom Green’s [Banana video](https://www.youtube.com/watch?v=7XoFThsG2jc). 🙂

[Zero to One](https://www.amazon.com/gp/product/0804139296/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0804139296&linkCode=as2&tag=executivecom-20&linkId=L5RGQCGFXLG23WGL) by Peter Thiel. The first book you should read as an entrepreneur.

Steve Blank’s [The Four Steps to the Epiphany](https://www.amazon.com/gp/product/0989200507/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0989200507&linkCode=as2&tag=executivecom-20&linkId=NRCRLY4UOPNNS6TY). Highly recommended.

My friend Brad Cooper’s [The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany](https://www.amazon.com/gp/product/0982743602/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0982743602&linkCode=as2&tag=executivecom-20&linkId=DJRRM6OYYMGIMXR2)… (You still ought to read Steve’s book, too!)

And, if you haven’t read it, of course I suggest Eric Reiss’ [The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses](https://www.amazon.com/gp/product/0307887898/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0307887898&linkCode=as2&tag=executivecom-20&linkId=4QDW2UYGXE6KIX3O).

Next View Ventures [Pitch templates](https://goo.gl/AzbQ0C), recommended by [Brad Vale](https://goo.gl/9LUhmp) and [Mike Chuisano](https://goo.gl/LWUum3).

Guy Kawasaki’s [“The Only 10 Slides You Need in Your Pitch”](https://goo.gl/rSTgkK) suggestions.

If you’d like more [blog posts](https://goo.gl/yoVIFJ) about great communications, pitching and so on from yours truly check out [our blog](https://goo.gl/yoVIFJ).

Thank you for joining us, today! And the Drill Sergeant says: “Now, go continue being awesome!”